Who we are

about us

We're a team of coaches, mentors and advisors who've lived the startup life. As former founders, CEOs, and leaders, we understand the unique challenges of scaling a business.

Our combined experience spans various sectors and stages of growth, giving us a broad perspective on what it takes to succeed. We speak your language, understand your challenges, and know how to help you get from Point A to Point B (and all the way to Z).

Partners

Rachel Turner

Scale-Up Specialist (Series A to C)

Built five successful music companies by 25. Now transforms startup leaders while drawing from her founder journey.‍

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Rachel knows what keeps founders up at night. They call her their "founder whisperer" – a title earned from two decades of helping leaders build extraordinary companies.

As co-founder of VC Talent Lab, she's made it her mission to put leadership development at the heart of the VC ecosystem.Her work spans fintech, consumer tech, security, healthcare, and SaaS.

Before coaching founders, Rachel was one herself. By 25, she'd built five successful dance music enterprises with DJ Carl Cox. This firsthand experience shapes how she helps founders today.In 2022, she wrote "The Founder's Survival Guide" – a playbook for scaling leadership alongside rapid business growth.

When she's not transforming founders into exceptional leaders, you'll find her between the Sussex countryside and London's Soho, where she lives with her teenage sweetheart.

Kevin Greenleaves

Late Stage Specialist (Series C to Post-IPO)

Former HP executive specialising in conscious leadership, helping senior teams excel when complexity peaks.

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Kevin transforms senior executives into the leaders their companies need tomorrow.

After leading strategy, M&A, and sales teams at Hewlett-Packard, he found his true calling: helping leaders build teams that achieve anything.He specialises in what he calls "conscious leadership" – helping executives discover their authentic leadership style when the stakes are highest.

For 12 years, he's worked with CEOs and board-level executives who need to level up fast.

Senior Associates

Ben Jones

Early-Stage Specialist (Seed to Series B)

Scaled from three people to $70M. Now guides early-stage founders through challenges he knows firsthand.

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Founders trust Ben for one reason: he's been there. He grew his Berlin neobank from three people and a dog to 130 employees, raising $70M along the way.

Now he helps early-stage founders navigate everything from burnout to boardrooms.A digital nomad who speaks seven languages, Ben splits his time between Lisbon and London.

He's not just a coach – he shares hard-won wisdom when you need it most.

Carrie Mathieson

Scale-Up & Late Stage Specialist

Combines 17 years of coaching with HR leadership to guide companies through critical transformations.

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Carrie specialises in transformation – whether you're scaling up or navigating major transition.

With 17 years of executive coaching experience and 25 years in HR leadership, she's helped companies from utilities to luxury cars navigate massive change.

She brings a pragmatic, performance-focused approach to leadership development. No jargon, no fluff – just solutions that work for your challenges.

David Walker

Scale-Up Specialist (Series A to C)

From Coca-Cola to selling his own consultancy to Accenture, brings billion-pound launch expertise to founders.

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David has walked in founders' shoes. After leading innovation at Coca-Cola, he co-founded Happen, grew it into a global consultancy, and sold it to Accenture.

Total value of launches under his belt? Over £1 billion.He reimagines how leaders and organisations work.

From his base in rural France, he splits his time between transforming businesses and practising hot yoga – though not simultaneously.

Specialists

Cat Totty

Scale-Up Specialist (Series A to C)

Blends Oxford physics with theater training to help leaders shine. Former Antarctic postmaster turned coach.

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Cat brings an Oxford physics degree and RADA theatre training to leadership development. She's coached startup founders to A-list actors, helping them perform under scrutiny.

Her style resonates with diverse thinkers, especially when tackling uncomfortable challenges.

Between London and the French Alps, she's raising three fierce daughters. And yes, she ran the Post Office in Antarctica.

Katy Bradbury

Works with All Stages

Spent 16 years directing FTSE100 communications. Builds teams where constructive challenge drive success.

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After 16 years as a director of a communications agency working with FTSE100 clients, Katy knows high-stakes environments inside out.

She helps founders build teams where trust and healthy challenge coexist.

You'll find her open-water swimming or skiing when she's not coaching – unless she's with her three daughters.

Penny Moyle

Late Stage Specialist (Series C to Post-IPO)

CEO who doubled company profits meets business psychologist.

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As the CEO who doubled profits at OPP Ltd (now Myers Briggs Company) in three years, Penny knows how to scale.

But it's her 25 years as a business psychologist that sets her apart – she doesn't just understand business metrics, she understands what makes leaders tick.

This Australian-turned-Oxford resident designs leadership programmes for Said Business School when she's not coaching. Or dancing Argentine Tango.

Una Murphy

Works with All Stages

Transitioned from BBC productions to founder coaching. Specializes in maintaining peak performance through turbulent times.

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Una switched from producing TV shows for major UK broadcasters to unlocking human potential. She led BBC's career change service for five years before launching her coaching practice in 2013.

As a resilience specialist, she helps founders navigate turbulence while keeping their edge. Her mix of challenge and compassion helps leaders build sustainable success – for themselves and their teams.

When she's not coaching, you'll find her dancing or volunteering in North London's woodlands with the London Wildlife Trust.

Pauline Gibson

Late Stage Specialist

Twenty years coaching C-suite leaders. Combines strategic insight with human understanding to transform boards and CEOs.

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Twenty years in C-suite coaching has taught Pauline that vision means nothing without heart.

She's the quiet force behind countless CEOs and board transformations, helping leaders see the bigger picture while staying grounded in reality.

Her approach marries strategic insight with deep human understanding.

Whether reshaping organizational culture or strengthening board effectiveness, she creates spaces where sustainable success isn't just possible – it's inevitable.

With an MBA and decades working across industries from Financial Services to the NHS, she brings global perspective to local challenges.

When she's not transforming boardrooms worldwide, she's developing the next generation of corporate leaders.

Vanessa Williams

Late Stage Specialist

Business psychologist turning hidden team dynamics into visible strengths. Twenty years helping leaders have conversations that matter.

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For two decades, Vanessa has helped leaders see what others miss. By combining business psychology with organizational strategy, she transforms how teams work, communicate, and grow. Her MBA and deep background in business psychology let her spot the hidden dynamics that make or break companies.

As a Fellow of CIPD with expertise from startups to global corporations, she brings uncommon insight to common challenges.

She's known for creating the kind of honest conversations that shift organizations from stuck to thriving.

When she's not reshaping how teams work, you'll find her sailing, tending her allotment, or exploring the arts.

Office

Elizabeth Dunne

Head of Creative & Brand

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Victoria Jeyaratnam

Practice Manager for Rachel Turner

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Saghi Zarbafi

Practice Manager for Kevin Greenleaves

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That's us.

A team of founder whisperers, leadership developers, and scale-up experts.

We're here to help you build a healthy, thriving business.